Solving Market Problems
Most often, B2B sales:
Keeping such factors in mind, the paramount importance of established relationships between buyers and sellers becomes clear.
Rarely, however, have buyers and sellers been able to quickly and efficiently connect, resulting in any sufficiently effective marketing efforts to turn out to be futile despite the time invested seeking out the right business partner.
Compounding this problem is the issue of credibility.
After spending days or weeks seeking out the proper seller and product – how can a buyer gauge their integrity? Likewise, how can a seller ensure he or she will be properly paid for the products and services provided? In short, the underlying problem in B2B is trust.
And a reliable mechanism to ensure such trust has long been lacking.